Privacy Policy
Last updated: 18 October 2026
This policy explains what personal data Pro Cavalli collects when you use our website and online store, why we collect it, who we share it with, and your rights over it. We follow Egypt’s Personal Data Protection Law No. 151 of 2020 and its Executive Regulations.
1. Who we are
Horse Investment, trading as Pro Cavalli, Commercial Registration No. 34379, 152 El Tayaran St., El-Tawfik Nasr City, Cairo, Egypt, is responsible for your personal data (the “controller”).
- Privacy questions and requests, including for our Data Protection Officer: info@procavalli.com
- Phone and WhatsApp: (+2) 01201777306
2. What we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Identity and contact | Name, phone number, email, delivery and billing address | You, when you order, open an account or contact us |
| Orders and payments | Items bought, prices, payment method, transaction reference, invoices | Your orders and our payment providers. We never receive your full card number |
| Fit and riding profile | Your sizes and measurements, helmet size and head shape, riding discipline. Your horse’s name, height, type, and rug and tack sizes | You, our size tools and fittings |
| Messages | WhatsApp messages, emails, call notes, and photos or videos you send us | You |
| Account and preferences | Login details, saved addresses, wishlist, marketing choices, reward points | You |
| Device and usage | IP address, browser and device type, pages viewed, how you reached our site | Cookies and similar technologies (section 9) |
| Trade account details | Club, stud or stable name, contact person, delivery points, order history | You or your organisation |
You enter card and bank details directly with our payment providers. We don’t collect or store them.
3. How we use it, and the legal basis
| What we use it for | Legal basis |
|---|---|
| Processing and delivering your orders, including confirmation calls for cash-on-delivery orders | Performing our contract with you |
| Fit advice and fittings, and saving your sizes and your horse’s sizes | Performing our contract; your consent for saved profiles |
| Returns, exchanges, warranty claims, and registering warranties with brands | Performing our contract; legal obligation |
| Invoices, tax and accounting records | Legal obligation |
| Preventing fraud and misuse, such as repeated refused deliveries | Our legitimate interests |
| Customer service by WhatsApp, phone and email | Performing our contract; our legitimate interests |
| Marketing by email, SMS or WhatsApp: new arrivals, events and offers | Your explicit consent |
| Analytics and advertising cookies | Your consent |
| Improving our website and product range | Our legitimate interests, using combined, non-identifying data where possible |
4. Who we share it with
We share only what each party needs, under agreements that require them to protect it:
| Recipient | Why |
|---|---|
| Shopify, our e-commerce platform | Hosts our store, orders and customer accounts |
| Payment providers and banks | Process payments, instalments and refunds |
| Courier companies | Deliver orders and collect returns. They receive your name, phone number, address and any cash-on-delivery amount |
| The brands we sell | Warranty registration and claims: your name, the serial number and the purchase date |
| Meta (WhatsApp Business, Facebook, Instagram) and Google | Messaging you and, with your consent, analytics and advertising |
| Email and SMS service providers | Sending order updates, and marketing you have agreed to |
| Professional advisers and authorities | Accountants, lawyers and auditors; government authorities, courts or the Consumer Protection Agency where the law requires |
We never sell your personal data.
5. Transfers outside Egypt
Some of the services above, including Shopify, Meta and Google, store data on servers outside Egypt. Warranty registrations may also go to brands based in Europe. We transfer personal data outside Egypt only as the Personal Data Protection Law allows. That includes holding any licence the Personal Data Protection Centre requires, and asking for your consent, which we do when you place an order or open an account.
6. How long we keep it
| Data | How long we keep it |
|---|---|
| Orders, invoices and payment records | At least 5 years, or longer where Egyptian tax and commercial law requires |
| Customer account | Until you close it, then 6 months |
| Fit profile and horse profile | Until you ask us to delete it, or you close your account |
| WhatsApp and email conversations | 24 months after your last order |
| Marketing consent and preferences | Until you withdraw consent. After that we keep only a record that you opted out |
| Cookie data | As shown in the cookie banner, for up to 12 months |
7. How we protect it
- Our store runs on Shopify, which is certified to PCI DSS Level 1 for card data. Every page on our site uses an encrypted connection (HTTPS).
- Only staff who need customer data can access it, on devices protected by passwords and two-factor authentication.
- If a personal data breach happens, we will report it to the Personal Data Protection Centre within 72 hours and inform affected customers as the law requires.
8. Your rights
Under the Personal Data Protection Law, you have the right to:
- know what personal data we hold about you, and get a copy of it;
- withdraw your consent at any time. This doesn’t affect anything we did before you withdrew it;
- have your data corrected, completed or updated;
- have your data deleted, or its use restricted, where we no longer have a lawful reason to keep it;
- be told about any breach of your personal data;
- object to our use of your data, or to its results, where this conflicts with your basic rights and freedoms.
To use any of these rights, email info@procavalli.com. We may ask you to confirm your identity first. We will reply within the time the law sets. If you’re not happy with our answer, you can complain to the Personal Data Protection Centre.
9. Cookies
We use cookies and similar technologies:
- Essential cookies keep your cart, checkout and login working. These are always on.
- Analytics cookies show us how the site is used so we can improve it, for example Shopify Analytics and Google Analytics. We use them only with your consent.
- Advertising cookies measure and personalise our ads on Meta and Google, for example the Meta Pixel. We use them only with your consent.
When you first visit, you can accept or reject non-essential cookies in the banner. You can change your choice at any time from the Cookie preferences link in the footer, or block cookies in your browser.
10. Marketing messages
We send marketing by email, SMS or WhatsApp only if you’ve opted in. Every message identifies Pro Cavalli and tells you how to stop receiving them: use the unsubscribe link, reply STOP on WhatsApp, or just tell us. Order and delivery messages are not marketing, so you will still receive them.
11. Photos at events and fittings
We will only publish a photo or video in which you can be identified if you have given us permission, and you can ask us to take it down at any time.
12. Children and junior riders
Our store is meant for adults. For junior riders, we ask a parent or guardian to place orders and give us any sizing information. We collect a child’s data only with a parent’s or guardian’s consent, because Egyptian law treats children’s data as sensitive.
13. Changes to this policy
When we update this policy, we will publish the new version here with its date. If the changes are significant, we will also tell you by email.
14. Contact us
- Email: info@procavalli.com
- Phone and WhatsApp: (+2) 01201777306
- Customer service hours: Saturday to Thursday, 11:00–19:00, except official holidays